Alpha’s AI Journey - Lessons from the Frontlines

AI: It's Here, There, and Everywhere

The world of AI is evolving faster than ever, reshaping the tools and technologies we rely on. Many of our customers already use CMS, e-commerce platforms, and other systems that have integrated generative AI (GenAI) into their workflows. At the same time, new platforms are constantly pitching AI solutions—if you’re reading this, chances are you’ve received your fair share of sales emails and demos.

From automating product data creation to running smarter marketing campaigns, GenAI is popping up everywhere. Here are just a few examples of how our clients are encountering it:

• GenAI in PIM (Product Information Management) systems
• GenAI in marketing platforms
• GenAI in commerce platforms
• GenAI in CRM systems
• GenAI in lead generation tools
• ...and the list keeps growing.

From Promise to Decision Paralysis

These platforms promise a lot: faster workflows, consistent and on-brand content, AI-powered assistants, co-pilots, intuitive chat interfaces, and more. On top of that, tools like Zapier, n8n, and IFTTT now make it easier than ever to connect these AI systems and Large Language Models (LLMs) to just about anything.

But with so many options comes a new problem: decision paralysis. How do you choose the right tool? How do you maximize its potential without getting overwhelmed?

Our Approach: Experimenting & Learning

At Alpha Solutions, we’re just as curious as you are about what AI can do. We’ve been diving into LLMs and exploring AI through both hands-on experiments and the platforms our partners are developing.

We’re here to share what we’ve learned—our insights, experiments, and lessons—so you can feel more confident navigating this rapidly changing landscape.

Join the Conversation

If you’re intrigued by AI or want to share your own experiences, we’d love to hear from you.

Let’s figure out how to unlock the full potential of AI together and push the boundaries of what’s possible.

👉 See how we got started by building from the ground up with APIs —and why that made all the difference in how we explore AI today.