SALES STRENGTHENING INSIGHT

Sephora’s e-commerce team in Copenhagen had been given a Salesforce Commerce Cloud platform from the headquarter in Paris. Unfortunately, they had a feeling of unfulfilled potential, when operating the platform.

UNFULFILLED POTENTIAL ON SALESFORCE COMMERCE CLOUD

Sephora’s e-commerce team in Copenhagen runs the webshop for both the Swedish and Danish branch. With only a limited number of employees they have difficulty managing all tasks in order to keep things moving. Like other branches, the Danish and Swedish website is set up on a Salesforce Commerce Cloud platform from the headquarter in Paris, which gives them endless opportunities and functions.

Unfortunately, the Copenhagen team didn’t have a feeling of utilizing the platform’s enormous potential optimally. In a busy working day, it’s difficult to look into the different kind of functions with some depth, which is frustrating when ambitions are high.

SALES STRENGTHENING WORKSHOPS

Alpha Solutions helped with this particular task. Through workshops with Sephora’s e-commerce team, there has been a focus on best practice use of the platform and optimizing the current setup with increased sales as the focal point. On every workshop, we have gone into selected functions in depth with the ambition of boosting sales and secure that the team can run the same tasks on their own afterwards. An effective method, ensuring that the small team, despite its size, profits greatly from having the comprehensive platform.

Besides platform optimization on Salesforce Commerce Cloud, Alpha Solutions has used its vast experience in developing on the same platform to advise about which specific functions that can be developed with low costs that will strengthen the commercial part of the site.