SUFFERING FROM GROWING PAINS
Nordic Semiconductor’s success has resulted in enormous growth in the past 10 years. Since 2010, the number of employees has risen by more than 1000%. From a staff of 137 to +1500. The growing pains were clear and obvious. Despite the digital presence being solid it also had its inadequacies.
UNIQUE EXPERTISE OPENED A POSSIBILITY
Alpha Solutions’ journey together with Nordic Semiconductor started with small steps. First, assistance was needed to handle the CCPA guidelines and Alpha Solutions are one of only a few with the required expertise in the Norwegian market. A small task was hereafter the beginning of a bigger collaboration.
David Stone, Marketing Vice President at Nordic Semiconductor, summarizes:
“When Alpha Solutions arrived, they helped us in areas where we lacked technical resources. Simultaneously they showed great strategic ability and understanding. When they offered advice and suggestions it was not because they wanted to sell more hours into the project. Their advice felt sincere and with the wish to help us improve. Early in the collaboration they delivered on an important task where a business-critical web solution got migrated. They laid out a nice plan for the migration and reached the finish line faster, with fewer costs, and with high quality. This gave us the trust to use them in other areas as well.”
PUTTING TOGETHER STRATEGY AND DIRECTION
The most important part of the partnership until now has been to create a foundation to improve the digital channels. Which direction should Nordic Semiconductor go? Where are they now, where should they go, and what needs to be fixed in order to achieve those goals? The partnership has carried out a long-term plan for development of the digital channels. It lays the foundation for more strategic management and secures future investments.
A VALUABLE PARTNER
” The biggest advantage in leaning on an external partner is that they’re not a part of the internal organization. They can view the market in a different way. Having a serious partnership with someone we are able to trust is truly valuable. They give of better advice that we could give ourselves”, explains David Stone, who elaborates:
” We appreciate the team a lot. They have a ton of competencies and are very nice people at the same time. We like working together with them.”
What we really value with Alpha Solutions is that they have more than just technical expertise. They also bring strategic vision. They have been a valuable partner for us, as they can see the bigger picture and look at challenges from a different angle than we can ourselves. They understand the market and where things are headed
- David Stone, Marketing Vice President, Nordic Semiconductor, 2023
THOROUGH ANALYSIS
Together with Alpha Solutions, the customer journey was analyzed, the market channels evaluated, and a thorough competitor analysis plus benchmarking against the 10 biggest online competitors was carried out. Moreover, user tests and qualitative interviews were performed with key stakeholders, and clients and users across the world. Finally, an analysis of the IT architecture was made to understand how the systems were integrated in order to know how to build the best possible solutions for the future.
COMPOSABLE ARCHITECTURE
The GAP analysis discovered that the challenges mainly was tied to the architecture and the data flow, and not because of specific platforms or systems. Based on recommendations from Alpha Solutions, Nordic Semiconductor chose to update its IT architecture and become composable, making the solution future-proof.
The outcome of the update is that it will become much easier to replace single components in the tech stack, if needs and trends change over time. Soon a new webshop and DAM platform will also be deployed.
A STRATEGIC PARTNER
”What we really value with Alpha Solutions is that they have more than just technical expertise. They also bring strategic vision. They have been a valuable partner for us, as they can see the bigger picture and look outside and in from a different angle than we can ourselves. They understand the market and where things are headed”, says David Stone.
Nordic Semiconductor works continuously on improving the digital customer journeys and user experiences. Ahead of them are several big projects in the form of a unified search function, design layout, and navigation across multiple websites. Many years of projects are already on the road map to optimize the digital touchpoints.
”Alpha Solutions can help us achieve all these milestones”.
ABOUT NORDIC SEMICONDUCTOR
Nordic Semiconductor was founded in 1983 by four students from the Norwegian University of Science and Technology. Today, the company is a world leading manufacturer of integrated circuits that are used in wireless technology. Technology from Nordic Semiconductor can be found in wireless products such as keyboards, mice, gaming consoles and pulse watches.
From the headquarters in Trondheim, the company has grown into an international business with offices and branches across the globe. After having been through a steady journey for the last 10 years, Nordic Semiconductor now has over 1500 employees.
www.nordicsemi.com
TECHNOLOGIES
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BJØRN MØLSTER
Managing Director
