CONVENA - AMBITIOUS B2B SITE

Convena (now EET Group) wanted an improved e-commerce site, capable of managing more than a million products. The whole setup needed to be built around a smarter system with a generic and scalable data flow, which should be able to communicate more effectively with Microsoft NAV.

MODERN ESB ARCHITECTURE

In order to give Convena a future-proof website built to grow continually, the solution was based on an ESB architecture (Enterprise Service Bus). This concept enables different system applications to communicate through Azure Integration Services without dependency of the other systems on the bus. With Convena's large and advanced system landscape, uptime was secured when individual systems needed to be scaled or perhaps changed.

PUSHING THE LIMITS OF TECHNOLOGY

The solution resulted in an international e-commerce site built on an Optimizely platform that offered users to navigate in the enormous product range in 10 different languages and the option to view or pay in eight different currencies.

With over 300,000 products – and the ambition to surpass a million – the PIM system was put the test, as it had to manage and function seamlessly in interaction with the other systems. As a result, it became one of the biggest projects ever with inriver PIM, where we dared to go to the limits of the technology in order to deliver the right solution.

FIND YOUR PRODUCT QUICKLY - AMONG 300,000 OTHERS

With so many products available it can be difficult for some customers to find a specific item. Therefore, a huge amount of work was put into the fast and advanced search function. The search engine suggested the most relevant products and related categories via a dropdown list. All this while the query was being typed, so users more easily could find the right product.

With several in-built and intuitive product guides for spare parts, cables and digitus rack combinations, customers were also held in hand with information about which products that are compatible with one another.

The price display itself was defined by a highly complex structure that took the individual user into account. Every single user received their own custom price display on the site, depending on a long list of set up business rules, which for instance cross references with company category and popular products.

A TAILOR-MADE USER PORTAL

A great customer experience is also very much related to the process after the order placement. This is why Convena offered an optimized and tailor-made self-service on "My Convena". It functioned as a customer portal where companies managed and tracked invoices, orders, delivery status, and administrated user rights within their own company profiles. Resellers would therefore always have the possibility to get an overview of their shopping records.

FUTURE-PROOF DIGITAL PLATFORM

The website was built on a solution that shaped the foundation for their digital presence. The high degree of scalability was developed with the mindset of being able to extend the solution as Convena’s number of products continued to grow.

Furthermore, the improved data flow between every system gave the IT distributor the right prerequisites to offer their customers a great and digital buying experience, regardless of the customer being a small business or an international group.