PERSONALIZED SEARCH DRIVES LOYALTY AND CONVERSION

Ahlsell, the largest technical distributor in the Nordics, boasts an extensive and complex range of over 430,000 product numbers for the industrial and construction industry. This complexity demands a special capability to ensure that customers are presented with the most relevant products on the webshop. Thus, Ahlsell has invested in an effective, personalized search function on their website and app.

Because a powerful search function is no longer just "nice-to-have"; it is a vital part of any successful e-commerce strategy. The right search function can enhance the entire buying experience by helping customers find exactly what they are looking for as quickly as possible.

USER-FRIENDLY AND RAPID SEARCH FUNCTION

To arise to the challenge, we have implemented an advanced search solution developed on the Relewise platform.

The solution is designed to understand and process complex product names, often very technical ones. With the ability to search for product numbers, names, and sizes, this solution offers a seamless user experience that accurately understands users' searches and efficiently guides them to relevant products.

The improved search function provides significant value for Ahlsell's customers in the industrial and construction industry. It enables professionals to do their job more quickly in their day-to-day projects where deadlines must be met.

BEHAVIORIAL TRACKING USES "WISDOM OF THE CROWD"

The search engine is also built to track and analyze user behavior and purchase history. Data is continuously integrated into Relewise to improve and personalize the search experience for each customer. By learning from general behavior patterns among all users—a concept often referred to as "wisdom of the crowd"—the system is capable of not only presenting the most relevant search results based on past behavior but also anticipating and highlighting products likely to be relevant. This approach makes the search experience more intuitive and effective for users who regularly use Ahlsell's website for work.

IMPROVED OMNICHANNEL SERVICE

The new search function has already significantly improved the degree of service in both Ahlsell's webshop and the company's physical stores. Besides customers being able to quickly find what they need in the vast assortment, sales employees can also find the specific products customers are asking for more quickly. This not only improves operational efficiency but also direct customer interaction.

A GREAT SEARCH SOLUTION DRIVES CUSTOMER LOYALTY

Ahlsell's investment in a faster and more intuitive search function highlights how a terrific digital strategy and implementation can streamline workflows in daily operations.

The recent reactions from customers and employees about the new solution also show how a reliable and efficient search function can be a great asset when driving customer loyalty.

With the search solution, Ahlsell is now better positioned to be the preferred supplier going forward.